BRUTUS started behind the chair. Founder Jeff Chastain spent 20+ years as a stylist and salon owner in New York City, watching men reach for the same boxes of color over and over. Ammonia. PPD. Developer mixed in plastic bowls. He wanted something different. So he built it.
WHAT BRUTUS IS
BRUTUS is plant-powered hair and beard color for men. A water-activated powder formula built on henna and indigo leaf with better-quality ingredients than the standard. No PPD. No ammonia. No BS. Just add water and you control the outcome, from grey blending to full coverage.
THE MISSION
BRUTUS raises the bar on what goes in your hair color. Men deserve better ingredients without sacrificing real results. Plant-powered botanicals that work with your natural shade, not against it. A formula that delivers natural color you actually want to see in the mirror.
Voted 2026 Men's Health Grooming Award Winner for Best Hair Dye.
FOUR SHADES. ONE FORMULA.
Natural Black. Dark Brown. Medium Brown. Light Brown. Whether you are blending greys at 10 minutes or going for full coverage at 30, BRUTUS puts the control in your hands.
Plant-powered. Better-quality ingredients. Real results.
