About

WHERE BRUTUS CAME FROM

BRUTUS started behind the chair. Founder Jeff Chastain spent 20+ years as a stylist and salon owner in New York City, watching men reach for the same boxes of color over and over. Ammonia. PPD. Developer mixed in plastic bowls. He wanted something different. So he built it.

WHAT BRUTUS IS

BRUTUS is hair and beard color for men. A water-activated powder you mix with water, made with amla, henna, and other botanicals. No PPD. No ammonia. No BS. Just add water and you control the outcome, from grey blending to full coverage.

THE MISSION

BRUTUS puts the control in your hands. From grey blending to full coverage, you decide the outcome.

Voted 2026 Men's Health Grooming Award Winner for Best Hair Dye.

SEVEN SHADES. TWO LINES.

BRUTUS Original — Natural Black, Dark Brown, Medium Brown, Light Brown. Amla is the first ingredient, anchoring a botanical heritage that also includes henna, neutral henna, jojoba, walnut, basil, and coconut. Whether you are blending greys at 10 minutes or going for full coverage at 30, you control it.

BRUTUS Naturals — Sandy Blonde, Copper Blonde, Light Ash Brown. Our plant-based line, and the shades the original range couldn't reach. Only 8 ingredients, every one of them a plant. No synthetic dyes, no PPD, no ammonia, no ethanolamine. It builds gradually over several applications so you decide exactly how much grey stays.

Not sure which is yours? Find your shade.

Just add water. No PPD. No ammonia. No BS.