BRUTUS started behind the chair. Founder Jeff Chastain spent 20+ years as a stylist and salon owner in New York City, watching men reach for the same boxes of color over and over. Ammonia. PPD. Developer mixed in plastic bowls. He wanted something different. So he built it.
WHAT BRUTUS IS
BRUTUS is hair and beard color for men. A water-activated powder you mix with water, made with amla, henna, and other botanicals. No PPD. No ammonia. No BS. Just add water and you control the outcome, from grey blending to full coverage.
THE MISSION
BRUTUS puts the control in your hands. From grey blending to full coverage, you decide the outcome. Amla is the first ingredient, anchoring a botanical heritage that also includes henna, neutral henna, jojoba, walnut, basil, and coconut.
Voted 2026 Men's Health Grooming Award Winner for Best Hair Dye.
FOUR SHADES. ONE SYSTEM.
Natural Black. Dark Brown. Medium Brown. Light Brown. Whether you are blending greys at 10 minutes or going for full coverage at 30, BRUTUS puts the control in your hands.
