COMING SOON TO THE SHELVES OF WHOLE FOODS!

Men's Hair + Beard Color Just Got a PLANT-POWERED Upgrade.

No PPD, no ammonia, no BS. Simply add water.

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✓ 60-Day Money-Back Guarantee✓ Free US Shipping Over $25✓ Men's Health 2026 “Best Hair Dye”

From grey blending to full coverage, BRUTUS has you covered.

More than color. The BRUTUS grooming line.

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BRUTUS now ships internationally!

Live outside the US and wanna try BRUTUS Hair + Beard Color? Now you can!

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The BRUTUS Mission

BRUTUS is a powder you mix with water, made with amla, henna, and other botanicals. No PPD, no ammonia, no BS. From grey blending to full coverage, you control the outcome.

Real customers

How to use BRUTUS

What's grey blending?

Grey blending with BRUTUS is all about time. The longer you leave it on, the more coverage you get. First-time users should start with 10 minutes to see how your hair accepts the color. 20 minutes delivers a deeper, richer blend. For the fullest coverage, leave it on for 30 minutes or more.

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Coming Soon · A New BRUTUS Line

In Development:
A 100% Plant-Based BRUTUS Color

This is a brand-new line we're building — separate from the BRUTUS hair + beard color we sell today. We're developing a 100% plant-based formula designed to be gentler on sensitive skin. It's not available yet. Join the waitlist to get early access and a launch-day discount, and we'll publish the full ingredient list the day it drops.

✓ EARLY ACCESS✓ LAUNCH DAY DISCOUNT

No spam. We'll email you once for early access and once when it launches.

Our commitment to sustainability

Every BRUTUS kit is designed to be recyclable, recycled, reusable, or biodegradable.

Recyclable

All packaging materials can be recycled through standard programs

Recycled

Made from post-consumer recycled materials whenever possible

Reusable

Designed for multiple uses to reduce waste and environmental impact

Biodegradable

Components break down naturally without harming the environment